Early in 2023 the Wibar had requested me to reimagine their club nights. Wibar Leiden possesses a remarkable knack for metamorphosis, delivering a fresh and unexpected experience with each event. The distinctive cube-like structure of the warehouse provided an ideal canvas for crafting an innovative and dynamic brand concept.

The cube plays a key role in the heart of the identity. As the feeling of different events can alter, the best way to make an identity for a place like that would be to create an identity that can shapeshift as well. The cube remains constant over all artworks, but the feeling of the artworks change. Sometimes its bright, fun and colorful, sometimes its dark and mysterious. This was also a great opportunity for me to get familiar with several different design software programs.

Every design project comes with its own problems that occur. But the beauty is that within these problems always lies a solution. Most of the time, these problems create unique opportunities to create fresh and new ideas to take place. Exactly this creates new opportunities for me to remain curious and able to be ready for the next assignment. See you next time Wibar!